ToumAI, an AI-powered Software as a Service (SaaS) startup, has raised €1 million in pre-seed funding, positioning itself for rapid growth across global markets, starting with Africa. The funding round was led by Launch Africa, with participation from Madica Ventures, Orange Ventures, Digital Africa, GO Ventures, and angel investor Bruno Akpaka, with additional support from BPI France.
“This funding marks a pivotal moment for ToumAI,” said Odin Demassieux, CEO of ToumAI. “We’re thrilled to scale our technology and bring HolistiCX to a global audience.”
Transforming Customer Experience with HolistiCX
Founded in June 2020 as a spin-off from AIOX Labs, ToumAI is on a mission to revolutionize customer experience (CX) using AI-first solutions that address the complexities of multilingual, cultural, generational, and emotional customer interactions.
The company’s flagship product suite, HolistiCX, leverages Compound AI architecture, combining large open-source models with proprietary technology to offer a highly personalized and adaptive CX experience. These AI-driven solutions power voice-driven applications, enhance IVR systems, and enable advanced churn detection, ensuring every customer touchpoint resonates on a personal level.
ToumAI’s scalable API platform allows companies to integrate cross-departmental data, providing actionable insights to optimize global customer relationships while reducing computational costs.
Strategic Growth and Industry Recognition
In 2024, ToumAI expanded its presence to Morocco, Senegal, and Malta, with plans to enter Tunisia. The startup has secured key partnerships with industry leaders like Orange and Attijariwafa Bank. It has also received recognition from Intel Liftoff and Nvidia Inception, prestigious programs that highlight innovative AI startups.
“Our Compound AI architecture is engineered for sustainability,” said Imade Benelallam, CTO. “We prioritize energy efficiency while maximizing performance, ensuring that our solutions are both cutting-edge and eco-friendly.”
A Global Vision Rooted in African Innovation
ToumAI’s growth strategy aims to expand its footprint beyond Africa, demonstrating that world-class AI solutions can emerge from the continent. “In a landscape dominated by AI advancements from the US, China, and Europe, we’re proud to be building a significant AI application layer from Africa for global markets,” said Youcef Rahmani, COO.
Rahmani emphasized the importance of Africa’s diverse culture and youthful talent pool as key drivers of innovation. “By harnessing Africa’s unique diversity, we’re creating truly global solutions that address the nuances of customer experience in ways no other market can replicate,” he added.
With the new funding, ToumAI is set to accelerate R&D efforts, expand its HolistiCX suite, and solidify its role as a pioneering African AI company ready to compete on the global stage.