Nigerian edtech startup AltSchool Africa is expanding its footprint to Europe as part of its strategy to accelerate growth and diversify revenue streams. The expansion will begin in Malta, where the startup is hiring for roles in business development, marketing, and content production. AltSchool will launch its first European cohort in 2025.
Why Europe and Why Malta?
AltSchool’s expansion into Malta follows its participation in a growth accelerator program sponsored by the Maltese government. Europe represents the company’s third-largest market, with learners from over 12 countries already accessing its online platform.
“Because we’re an alternative school, there are some elements of the actual traditional school that work, and we want to take the best of both sides,” said Rachael Onoja, AltSchool’s Head of Innovation and Market Expansion.
Hybrid Learning and Expanded Offerings
While AltSchool has primarily operated as an online learning platform, its Malta operations will introduce a hybrid learning model. The approach will combine virtual classes with in-person learning sessions, offering learners a personalized experience.
The curriculum will include core modules like business, engineering, data analytics, media, and creative economy, with the addition of AI and advanced data analytics tailored for European learners.
B2B and Workforce Development Opportunities
AltSchool plans to expand its B2C model to a B2B strategy by partnering with companies to curate training courses for employees and provide learning infrastructure. The startup is close to finalizing its first enterprise deal in Europe.
“We noticed that companies in Africa and beyond are reaching out to us for workforce development support. We want to scale this by offering enterprise licensing for businesses looking to upskill employees,” Onoja explained.
Competition and Differentiation
AltSchool will face competition from established players like Bloomtech in Europe. However, CEO Adewale Yusuf believes the startup’s community focus and personalized learning approach will set it apart. The edtech also plans to maintain its subscription model but will introduce region-specific pricing for European learners.
A Growing Global Footprint
Since its launch in 2021, AltSchool has supported 100,000 learners across eight African countries, the US, and Rwanda, where it opened an office in 2023. Its first expansion outside Nigeria was to Kenya in January 2024.
With Malta as its European launchpad, AltSchool aims to leverage partnerships with local universities, governments, and organizations to deliver high-quality, accessible education.
“It takes a village,” Yusuf said. “We are partnering with universities, companies, and even governments to implement our vision.”
As AltSchool approaches profitability, its move into Europe marks a significant step toward scaling globally while maintaining its mission to equip learners with in-demand tech skills.