JADA, a newly launched data and analytics talent hub, seeks to redefine Africa’s role in the global AI ecosystem by training top-tier professionals who can meet the growing demand for AI expertise. Founded in 2024 by former Jumia Nigeria CEO Massimiliano Spalazzi and Olumide Soyombo, co-founder of Bluechip Technologies and Voltron Capital, JADA has raised $1 million to fuel its mission of cultivating an AI-ready workforce in Africa.
Africa’s Untapped AI Potential
Despite a youthful population and burgeoning tech scene, Africa has been largely confined to low-level AI tasks like data annotation and labeling. JADA’s vision is to change this narrative by developing a generation of highly skilled AI professionals who can build world-class solutions.
“We are betting big on an AI workforce out of Africa—one that can build for the world, starting here,” says Soyombo.
Training for Excellence
JADA focuses on training experienced data professionals with at least two years of background in fields such as data analytics, machine learning, and generative AI. Its rigorous 4-month training program offers participants both technical upskilling and stipends, with plans to train over 100 professionals annually in various cohorts.
The selection process is highly competitive, employing an AI-backed algorithm for initial screenings, followed by technical assessments, case studies, and live presentations. Only the most promising candidates progress to culture-fit interviews and background checks, ensuring that JADA maintains its emphasis on quality over quantity.
“We are building an academy designed to select and develop world-class talent,” said CEO Piero Trivellato, who brings over a decade of expertise in data and AI leadership.
A Timely Entry into a Growing Market
JADA’s launch coincides with a global AI talent shortage. According to Google’s Data & AI Trend Report 2024, 54% of digital leaders report a lack of skills in data and AI roles. This gap presents an opportunity for JADA to position Africa as a key player in the global tech landscape.
JADA’s revenue model centers on commissioned projects from businesses in Europe and the Middle East, regions grappling with AI talent shortages. The startup leverages Africa’s cost, language, and geographical advantages to compete with established global outsourcing firms.
Scaling Beyond Nigeria
Currently operating from Lagos, JADA plans to expand its talent pipeline to other African countries based on client demand. “Our geographical expansion will also follow the footprint of the clients. We will make sure that we get to the language that they ask for,” said Trivellato.
The Road Ahead
By prioritizing experienced professionals and focusing on market-driven needs, JADA is poised to address the global AI talent gap while reshaping Africa’s position in the tech world. With its selective training program and strategic partnerships, JADA aims to empower African developers to lead in the global AI transformation, proving that the continent can produce not just labor but innovation.
“We have a cost advantage, a language advantage, a geographical advantage, and a talent advantage,” said Spalazzi. “The world will soon see Africa’s true potential in AI.”