Fincra, a B2B payments infrastructure startup that enables remittance companies to process cross-border transactions, has appointed Emmanuel Babalola as its new Chief Commercial and Growth Officer. The appointment is part of Fincra’s strategic efforts to scale operations and expand into new markets.
Babalola brings extensive experience in the fintech and crypto sectors, having previously served as CEO of Bundle, a social payments app for cash and cryptocurrency. Bundle pivoted in July 2023, shutting down its exchange services to focus on Cashlink, its peer-to-peer platform. Babalola was also the Director for Africa at Binance, the world’s largest cryptocurrency exchange.
“His track record of scaling platforms, driving innovation, and advocating for financial inclusion aligns perfectly with our mission to build seamless payment rails for Africa,” said Wole Ayodele, Fincra’s CEO. “His leadership will be instrumental as we continue to push boundaries and redefine payments across the continent.”
Driving Innovation in Cross-Border Payments
Founded in 2021, Fincra provides APIs that enable fintechs to build and scale cross-border payment solutions. Since 2023, the company has processed over $10 billion in transactions, serving prominent clients like Lemfi, OneLiquidity, and Cleva.
Fincra’s API solutions help Nigerian businesses collect local payments through bank transfers and card payments, simplifying domestic and international transactions. The startup currently operates in Ghana, South Africa, Kenya, Uganda, the United Kingdom, Europe, and North America, with plans to expand into the Francophone region.
Babalola’s Vision for Africa’s Financial Ecosystem
“Africa’s financial ecosystem is evolving rapidly, and Fincra is at the forefront of building the payment infrastructure powering the next generation of businesses and entrepreneurs,” said Babalola. “My mission has always been to enable freedom and prosperity for Africa through technology, and joining Fincra is an exciting opportunity to amplify this vision.”
With Babalola’s appointment, Fincra is poised to accelerate its growth strategy and expand its services, strengthening its position as a leader in cross-border payments and local payment collection solutions for African and global businesses.